Stephen News

Just popped down to the breakwater for a spot of fishing this morning to test our latest WildJax motorized lure. Watching a couple of seals swim past didn’t fill me with joy even though they are cute to see. How long do you think it took me to catch this absolute beauty of a Rockfish? Just two minutes and the …


Nice one, actualy more than a dozen!

Stephen News

So, when Mike Simon decided to use eMinnow out on lake Mead this weekend, I don’t think he was quite prepared for the success he had!  “I was catching Striped Bass so fast I had no time to get them in the livewell. They were chewing on the eMinnow lures today!”


Testing for Bass

Stephen News

So, Garret is now our official junior tester! So… …When we get a new lure, a new color or we made some changes that need to get tested, we have a whole bunch of pro staff that we send stuff to for feedback and testing…but quietly working in the background is Garret, he loves using eMinnow and has often out …


Where do we deliver to?

Stephen News

One of the most frequently asked questions we get is: What countries do you deliver to? Well, from our central hub warehouse in Hong Kong we can almost deliver to every country throughout the world. Starting at A through to Z with a few exceptions. If your country is one of the few exceptions it will show up on the …


More business or less?

Stephen News

So a week ago we had the team from TV Tokyo fly out to interview us about our eMinnow motorized fishing lures. Having done TV interviews for other products before that generated lots of interest but very little in the way of bankable results, I was really interested to see if TV Tokyo would be any different. It was Within …


TV Tokyo Interview !

Stephen News

Last week we had our much anticipated interview with TV Tokyo for their “Most Innovative Products In The World” program.  As the worlds first self swimming, motorized fishing lure, apparently we qualified. We had the director, the lead reporter and the camera/soundman fly in from Tokyo, quite a crew for our eMinnow start-up offices!  I have to say they were …


In Stock !

Stephen News

After a few delays we are finally back in stock with our FatBobba model in all colors!

Sydney. Cityscape image of Sydney, Australia with Harbour Bridge and Sydney skyline during sunset.

Going Big In Oz !

Stephen News

Just putting the final touches for distribution of our Motorized Fishing Lures for our partners in Australia, they already booked eMinnow in for an Australia wide Outdoor tradeshow mid-September with over 60,000 visitors and a film day set up with a couple of leading Australian magazines! Add that to our interview here in Victoria BC with TV Tokyo’s lead anchor …

Global communications network

Another milestone for eMinnow today!

Stephen News

With this mornings orders we are now shipping to 30 countries! Australia, Belgium, Canada, Chile, China, Czech Republic, Denmark, Finland, France, Germany, Great Britain, Hungry, Italy, Japan, Latvia, Lithuania, Luxemburg, Mexico, Netherlands, Norway, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Sweden, Switzerland, Trinidad and Tobago, Turkey & United States. So pleased I got the fulfilment sorted out last week!


Our new warehouse facility : )

Stephen News

One of the most important single things in business is customer service, I don’t think anybody would deny that. It’s what keeps your customers coming back to you time and time again, and keeps those recommendations for your product or brand coming in. So when our team was considering how we were going to get our eMinnow fishing lures delivered …


eMinnow independently tested on the Danube!

Stephen News

This is an excerpt from an independent post on LinkedIn, you can see the whole article here: LinkedIn Article The real question is does eMinnow deliver on it’s marketing promise? And the answer I am pleased to say, is a resounding YES! Stephen and David Tye introduced Dan and I to eMinnow several months ago. After some discussions we decided …


Kids Fishin Nation – Test!

Stephen News

Last week we sent half a dozen of our older prototypes down to Kids Fishin Nation for the kids big fishing weekend. KFN is family organization that is dedicated to the thrill and excitement of seeing kids catching a fish and get to them out of the house and a line in the water! It seems like the kids had …

fishing bass

Delivery delay…

Stephen News

Well, everything was running to schedule and then we had a small problem with the control PCB ! We decided to upgrade it just before the current production run (so that the swimming action would be even better) Any opportunity to make eMinnow even more enticing to our target predator fish is too good to miss, but what we didn’t realize was that our order …


eMinnow Production arriving January 2017/February 2017 !

Stephen News

Finally we are just a few days away from starting the manufacture of the first production molds for eMinnow. We will kick off the season with our first eMinnow products for ice fishing ready for delivery in January/February 2017. Our new website will be live sometime in November where you’ll be up to pre-order the eMinnow of your choice ready …

fishing lures

Salmon Dreams!

Stephen News

Salmon dreams… Living in Lower Mainland of BC, which is salmon paradise, we thought that eMinnow could be another tool in catching those big and ferocious Chinooks and Silvers. We did a preliminary tests and adapted eMinnow to be used for salmon fishing as a terminal tackle on river bar rig setup. To be legal to use eMinnow for salmon …