A Model Catch !

Stephen News

At the recent ICAST international fishing exhibition among many of the 100’s of fantastic people we talked with, we were lucky enough to meet ashion and promotional model Chloe Turner. Aside from that fact that she is just such a lovely, super friendly person she is also a keen angler! Chloe was so taken with BassKisser that she basically bribed …

eMinnow at ICAST International Exhibition

Stephen News

Not only did we connect with hundreds of fantastic people within the business, retailers, multiples, wholesalers, distributors, professional and semi professional tournament anglers, fishing enthusiasts and media, but we also took lots of orders too! eMinnow was met with huge interest, even from other major lure manufacturers and brands. I can’t recall how often we heard the term….. …“Wow, how …

eMinnow BassKisser

BassKisser Scores Again!

Stephen News

When Gordon and his son Garret took out a sample of our BassKisser Topwater Motorized Smart Lure out on to the lake last weekend it, was a bet as to who would get the biggest bass. They didn’t have much time, but Gordon quickly reeled in a great looking 5.5lb using a our hand painted natural minnow option.   Not …


Production Update + Pics !

Stephen News

Here’s a quick update for those of you that are waiting for your delivery of BassKisser and WildJax as well as FatBobba. All products have now been made and have been fully assembled. The new packaging was delivered this week as well as the instructions and print work. All styles on this production run are now in for hand painting, …


Plenty of Salmon on eMinnow FireTiger!

Stephen News

Another trip out to try one of our eMinnow lures with the local salmon population : ) Sergiy braved the cold and tested out eMinnow in FireTiger colors. Within the first 20 minutes he had caught his limit and was sending them back into the water to do what salmon do best at this time of year! Another successfully completed …

Sergiy eMinnow

PurpleTiger catching lots of Chum Salmon..!

Stephen News

Well, Sergiy was at it again at the weekend, he wanted to see how a Purple Tiger eMinnow would perform when fishing for salmon in one of the many rivers we have here in BC. The first thing to do to be compliant is to make sure we change the two triple hooks to one single hook. With that done …

John Keating

First Bass in 8 minutes !

Stephen News

Surprise Surprise! John Keating from Ludwikoski Associates, one of the oldest hunting and outdoor agencies in the US took out a FireTiger FatBobba just to see what it looked like in the water, eight minutes later caught this lovely bass! I don’t know who was more surprised John or the Bass!


Nice Bass with FatBobba!

Stephen News

Another Bass with eMinnow FatBobba When Nikolae first saw FatBobba he knew he wanted to try it. So he purchased a nice Black Pearl FatBobba to test, but when it arrived he found that he was struggling to make the time to get out his favorite fishing spot.  FatBobba had been staring at him on his desk for a few …



Stephen News

Just popped down to the breakwater for a spot of fishing this morning to test our latest WildJax motorized lure. Watching a couple of seals swim past didn’t fill me with joy even though they are cute to see. How long do you think it took me to catch this absolute beauty of a Rockfish? Just two minutes and the …


Nice one, actualy more than a dozen!

Stephen News

So, when Mike Simon decided to use eMinnow out on lake Mead this weekend, I don’t think he was quite prepared for the success he had!  “I was catching Striped Bass so fast I had no time to get them in the livewell. They were chewing on the eMinnow lures today!”


Testing for Bass

Stephen News

So, Garret is now our official junior tester! So… …When we get a new lure, a new color or we made some changes that need to get tested, we have a whole bunch of pro staff that we send stuff to for feedback and testing…but quietly working in the background is Garret, he loves using eMinnow and has often out …


Where do we deliver to?

Stephen News

One of the most frequently asked questions we get is: What countries do you deliver to? Well, from our central hub warehouse in Hong Kong we can almost deliver to every country throughout the world. Starting at A through to Z with a few exceptions. If your country is one of the few exceptions it will show up on the …


More business or less?

Stephen News

So a week ago we had the team from TV Tokyo fly out to interview us about our eMinnow motorized fishing lures. Having done TV interviews for other products before that generated lots of interest but very little in the way of bankable results, I was really interested to see if TV Tokyo would be any different. It was Within …


TV Tokyo Interview !

Stephen News

Last week we had our much anticipated interview with TV Tokyo for their “Most Innovative Products In The World” program.  As the worlds first self swimming, motorized fishing lure, apparently we qualified. We had the director, the lead reporter and the camera/soundman fly in from Tokyo, quite a crew for our eMinnow start-up offices!  I have to say they were …