Performance Q&As

Having spoken to hundreds of anglers over the past couple of years while developing eMinnow, we came across many of the same questions being asked about the performance of our motorized lure. So, below are answers to the most asked questions!

Why Eco Friendly?

Q: Why do you call eMinnow eco-friendly lure? 

A. Currently, with the exception of eMinnow, there is no real replacement for an undisputedly best bait for predator fish – live minnows. That is why despite limitations, prohibitions and bans on live fish bait usage, some irresponsible anglers are still risking using live minnows illegally and transferring non-native fish species and associated fish diseases from one water body to another, polluting our precious lakes and rivers.  Still, it’s difficult to blame those fishing enthusiasts  when the available alternatives rarely work… Until now! eMinnow provides the first real live fish bait substitute to the market and takes all the excuses away from those notoriously known “bucket brigades”. eMinnow helps to protect our invaluable waters and provides new opportunities to anglers by opening up previously closed fisheries.

Lip & Lipless Models

Q: What is the difference between how the lip and lipless models swim and perform? 

A: Lipped version of eMinnow is probably our most flexible model. It is suitable for winter fishing on tip-ups replacing live bait fish, and also can be cast like a regular crankbait lure or even trolled during summer. Our lipless model is really a live bait fish replacement lure and is not as universal as the lipped one. However, it does have a better resemblance to a real fish as it has no artificial lip, and is preferred by many anglers for winter fishing or summer bobber fishing. Performance wise lipped and lipless models have a similar pre-programmed action so they can imitate live bait fish under the bobber or on tip-ups. The lipped version of eMinnow has similar performance to regular countdown crankbait lures when casted or trolled. The added movement and harmonics of the tail act as an extra attractant to predator fish. By having removable tail on or off can change the intensity, amplitude and action of this unique bait.


Q: What are the planned weights of the various models?

A: The shape, purpose, size, hooks and buoyancy dictates the weight of the lure and depending on the model the weight varies between 1.53oz for the floating popper lure to 1.67oz for lipped Perch style model. With the exception of our floating poppers, our current models of eMinnow have slow sinking action and the countdown approach determines running depth of the lure.

How Well Do They Cast?

Q: Any idea how well they will cast? Some lures have weight transfer systems to ensure they cast well instead of spinning and flipping and flopping as they fly through the air. Some cast well just naturally.

A: Though eMinnow was first developed as a live bait fish replacement lure in mind, our universal lipped and popper models were carefully designed to make sure that they cast easily, precisely and far with no spinning or flopping around through the air. They are beautifully balanced.

Floating, Suspending or Sinking Lures?

A: We already mark our lures as slow sinking (SS) and floating (F). Eventually we will have whole spectrum of varied buoyancy eMinnow lures, but for our launch, we decided to stay with slow sinking countdown approach for our lipped and lipless models. This option gives an angler the most flexibility and depth range. Obviously, our popper model is floating top water lure.

What Depth Do They Swim At?

Q: What depth would the lipped eMinnow swim at by itself?  

A: As a slow sinking lure, this lipped eMinnow’s will have continuous swimming movement all the way down to the bottom, and will continue swimming until it is taken out of the water.

Reeling In eMinnow

Q: What happens when a lipped eMinnow is reeled in?  

A: When reeled like a regular crank bait the lip of the lure, and the initial sinking time (countdown approach) will dictate the depth. We recommend that the depth should be kept at a maximum of 15 feet to maintain water tightness of the lure.

The Swimming Action

Q: Wouldn’t the act of reeling it in negate the electric swimming action?

A: Yes, it will to some degree, but no one just reels the lure in – it usually goes with pauses/stops and during pauses our lure will outperform any other lure on the market – eMinnow erratically moves and clicks even during pauses. Usually fish strike when lure stops and starts sinking. Additional tail flipping and clicking sound enhances this effect dramatically. Do not forget that the tail will still move and motor will be clicking even with the steady retrieve. On the other hand, the motorized action can affect steady retrieving action and taking the tail off (or on) will give an angler a chance to change the action of the lure drastically. That is a very useful option, which gives an angler an option to adapt to different fishing conditions.

Lip Action

Q: The lip would provide substantial action until reeling paused or stopped…

A: Yes, that is right, but when the lure stops, it will start slow sinking with additional erratic movement from its motor action – in our tests predator fish can’t resist the chance to attack what they believe is a sinking but moving injured minnow… No other lure can do this.

Sink Rate

Q: What is the sink rate of the lipless eMinnows?

A: On average eMinnow slow sinking lures sink at the same rate as other lures in the industry. We will be posting actual sinking rates of all of all of our lures as the range develops.

Will eMinnow Continue Sinking?

Q: Will it swim at a certain depth or continue sinking as it swims around?

A: eMinnow will continue sinking and moving around  until it hits the bottom, at which point the lure should be raised off the bottom to enable its movement to continure to attract fish.

Reeling eMinnow In

Q: What is the action when it is reeled in?

A: Almost identical to regular lipped lure with similar lip. The action will be milder with the tail on and more aggressive with the tail off. The angler action can be changed by taking the tail off and increase intensity of the action (if needed). Action during breaks/stops was explained above.

Use As A Regular Crank Bait?

Q: Is there a way to use eMinnow as a regular crankbait lure without engaging its motor?

A: Yes, eMinnow can be used as a regular crankbait lure without motor action, although I’m not quite sure why anyone would want to miss out on all the advantages a powered eMinnow offers! To do this simply replace the batteries with steel or lead shots/sinkers of 3-5mm in diameter. Experimenting with varying weights will allow changing sinking rate of the lure from floating (F) to fast sinking (FS). Another way to do this without changing the lure’s designed weight is to use lure with spent batteries. Please do not forget to properly dispose spent batteries right after the fishing trip to prevent battery leakage and electronics damage.

Use eMinnow For Bottom Fishing?

Q: Is there a way to use eMinnow for bottom fishing or for setlines to target such bottom feeders as catfish, burbot or even sturgeon?

A: Yes and yes! eMinnow is the only artificial self-propelled lure on the market that can be used for bottom fishing targeting catfish and freshwater lingcod (burbot). To do this our floating eMinnow popper model is the lure to use. Just take off the front treble hook and tie or snap your leader to the front hook eyelet. The length of the leader will determine how far off the bottom the lure will swim. Using scent on lure’s tail may enhance success rate. Setlines effectiveness is limited by lure battery life (1-4 hours depending on the depth and water temperature).